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With Fredrick Acquisition, Booker Adds On-Demand Scheduling

Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…

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Booker Launches Mobile Apps for SMBs

Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule. Key companies in the space include Full Slate (recently acquired by Intuit,)…

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Yodle Launches Centermark for National Local Entities

One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…

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New U.K. Platform Launches for ‘Real Time’ SMB Hires

There are some occasions when you need to hire someone right away. At least that’s the hypothesis of Ginjex: The availability engine,” a new ad-supported U.K. directory that focuses on real-time hiring. Launched by Mark Riley, a former exec with…

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MerchantCircle Buys Scheduling Company

Scheduling is seen as the next wave of  online marketplace services for SMBs, encouraging sticky usage, premium features and, in some cases,  highly contextual advertising. Scheduling vendors such as Agendize, Full Slate, MaxiPage and X Time are actively syndicating solutions.…

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