San Diego Interactive Day – BIA/Kelsey

ExactTarget: Email Remains ‘Backbone of Customer Engagement’

June 24, 2013

Is email still the anchor for customer engagement, given the rise of mobile, social media, texting, websites and big data? With people joking that they don’t even know what email is, you have to wonder. ExactTarget, which specializes in email…

Amazon’s Dallaire: ‘It’s Advertising, Day 1’

June 15, 2012

Amazon doesn't usually speak at industry gatherings. But that was before it needed to reach out to the advertising community to sell display ads on its sites, ads on Kindle, national and local offers on Kindle, and extend its promotional…

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