rewards – BIA/Kelsey – Local Media Watch

SMB Digital Marketing Conference: Transaction Marketing: The Next Steps Beyond Advertising?

September 13, 2013
Rick Ducey

First Data's Senior VP Dom Morea provided a set of important insights into the next generation of marketing services to small and medium businesses (SMBs) at BIA/Kelsey's 2013 SMB Digital Marketing conference, saying these may be more about "commerce" than…

Why Isn’t CVS Digitizing ‘Extra Bucks’?

August 19, 2011

The transfer of reward points and offers from print receipts and clipped newspaper pages to the cloud is expected to be a big part of promotional media’s next wave. But some merchants seem to be deliberately dragging their feet. CVS,…

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