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Articles tagged with: Reputation Management

Conferences, Online/Interactive, SMB Digital Marketing »

[11 Sep 2013 | No Comment | ]

A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, “In ten years, this conference will be all about software and services.”
Matt’s point was simple. Selling advertising to local SMBs is a tough business. Renewals are …

Funding, Online/Interactive, Reputation Management, Social »

[25 Mar 2013 | One Comment | ]

Significant news in the online presence/reputation management space came across the wire at BIA/Kelsey’s Leading in Local conference last week in Boston, as VendAsta announced $8.25 million in Series B funding to accelerate the company’s holistic identity/reputation/social management solution.
In just over two years, it has established a deep network of local publishers (Cox Media Group, …

Online/Interactive, Reputation Management, SMBs, Social »

[13 May 2011 | 2 Comments | ]

Mentions, reviews, blog comments, tweets, posts and now check-ins. It’s enough digital noise to lead local business owners to throw their hands up in despair. As Internet fragmentation accelerates, a host of reputation management providers have carved out an important foothold in the digital landscape by aggregating merchants’ online activity through a single dashboard that …

Online/Interactive, Reputation Management, Yellow Pages, Independent, Yellow Pages, Internet »

[7 Dec 2010 | No Comment | ]

ZipLocal, the independent U.S. directory publisher with more than 300 print directories, is bolstering its digital suite through the integration of VendAsta’s StepRep reputation management tool.
VendAsta’s white-label product will be available to ZipLocal’s 110,000 advertising businesses, and soon thereafter, will be opened up across the ImmersiFind local search platform that 15 other North American directory …

Listings Providers, Local, Online/Interactive, Reputation Management »

[11 Nov 2010 | No Comment | ]

With online search fragmentation and social media emergence driving prodigious growth forecasts for the reputation management sector (BIA/Kelsey projects $3.5 billion in ERPM revenues by 2014), agencies and publishers are both in the market for technology that adds this tool to their client offerings. Canadian agency (directory and digital) DAC Group has jumped on board, teaming with chatmeter to enable clients to …

Call Tracking, Online/Interactive, Partnerships, Yellow Pages »

[3 Nov 2010 | No Comment | ]

If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise … and to understand the drivers behind each activity. “Bridging the online-offline gap” is emerging as a critical component of SMB reputation management. VendAsta is now incorporating call tracking intelligence …

Partnerships, Reputation Management »

[3 Nov 2010 | No Comment | ]

If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise … and to understand the drivers behind each activity. “Bridging the online-offline gap” is emerging as a critical component of SMB reputation management. VendAsta is now incorporating call tracking intelligence …

Online/Interactive, Reputation Management »

[9 Sep 2010 | One Comment | ]

The reputation management space will be yet another hot topic at DMS ’10 next week. It’s garnered a lot of press and new competitors in the past year, and as BIA/Kelsey anticipates this area to grow to roughly $3.1B in revenues by 2013, it warrants the attention.
The conference will kick off on Tuesday, Sept. 14, …

Listings Providers, Local, Online/Interactive, Reputation Management »

[16 Aug 2010 | One Comment | ]

SMBs are missing opportunities for lead generation across major search engines, national and local directories, and vertical channels.  But what if SMBs could receive “visibility reports” that show where their geographic and category gaps are?  That’s the concept behind Palore’s AmIVisible, which launched in December 2009. 
Palore CEO Hanan Lifshitz recently updated us on the growth …

Advertising Networks, Yellow Pages »

[3 Jun 2010 | No Comment | ]

SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read our own Mike Boland’s coverage of Yext’s reputation management announcement here.
According to SuperMedia’s Robyn Rose, …