A few years ago, Merchant Circle pushed the boundaries of SMB marketing,-- getting claimed profiles from over one million SMBs with just minimal staff but the latest in social marketing (and telemarketing) techniques. The site has continued to develop after…
Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.). Now, it is set on building a mobile strategy. The…
Leads for home and trade and real estate come in many flavors. Some come from intuitive URLs. Reply.com, a marketplace for local and category specific leads, reinforced the latter today, acquiring FastRoofingBids.com, FastRoofingLeads.com and LeadToRealty.com. Reply.com CEO Payam Zamani, in…
Reply.com this week announced plans to raise $60 million in an IPO. ReachLocal had earlier announced similar plans to go public. The success of one or both companies' efforts will have a major impact on other local-themed companies’ efforts to…
Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts,…