For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
Podcast's growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019 growing to $1B by 2021. BIA's updated U.S. Local Advertising…
Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they plan to increase their…
Local radio stations do not have the authorization to provide zoned coverage areas inside their overall FCC authorized signal contours. What would happen if this changed? The results could be quite remarkable, as shown by a recent study BIA performed…
It's difficult to look at the trends and see the positive in the radio industry over the last few years. Local advertising continues to decline, the public stock prices have slid significantly against the S&P 500, and radio's share of…
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018,…
"I'm a software guy, not a car guy," proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020…
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we'll issue the first report in November. As the local media marketplace becomes…
"Radio has a strong future... but there are challenges," said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down to explore radio industry trends and BIA/Kelsey's report, "The Internet…
The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio…
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…
According to BIA/Kelsey's Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television. Unlike other media, radio advertising…
Today at BIA/Kelsey's Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio's sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem. CBS has moved aggressively into…
According to the most recent estimates, WTOP (FM), the all news station in Washington, D.C., was the highest billing station in 2010. BIA/Kelsey estimates the station billed more than $57 million, providing news and information to its local market in…
As Social Local Media -- BIA/Kelsey's newest advisory service -- marches toward its Feb. 23 launch and Feb. 24 free webinar, we're using social media channels to present data to our audience and learn more about your challenges, successes and…
Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…
