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One Big Radio Deal And A Continuous TV Deals Defined 2017.  Now, Trending Factors For 2018

One Big Radio Deal and a Continuous TV Deals Defined 2017. Now, Trending Factors for 2018

  • January 19, 2018
  • Mark Fratrik

In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…

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Local Advertising Experiencing Largest Annual Increase In Five Years – 5.2% In 2018

Local Advertising Experiencing Largest Annual Increase in Five Years – 5.2% in 2018

  • December 6, 2017
  • CMatthiessen

Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018,…

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The Zero Dollar Car:  The Road To Monetizing Big Data

The Zero Dollar Car: The Road to Monetizing Big Data

  • October 15, 2017
  • Rick Ducey

"I'm a software guy, not a car guy," proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020…

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BIA/Kelsey to Provide Quarterly Assessment of Radio Industry’s Performance

  • August 12, 2016
  • Mark Fratrik

To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we'll issue the first report in November. As the local media marketplace becomes…

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The Internet Radio Revolution Has Arrived: A Conversation with Rick Ducey

  • April 28, 2014
  • Meshach Cisero

"Radio has a strong future... but there are challenges," said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down to explore radio industry trends and BIA/Kelsey's report, "The Internet…

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At Leading in Local: ILM 2013: Radio Living in Two Different Worlds

  • December 17, 2013
  • Meshach Cisero

  The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio…

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Despite Increased Competition, Local Radio Maintains Competitive Position in Local Ad Market

  • November 14, 2013
  • Suzanne Ackley

BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…

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Radio Advertising Revenue Quite Diverse, According to Media Ad View Plus

  • August 26, 2013
  • Suzanne Ackley

According to BIA/Kelsey's Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television. Unlike other media, radio advertising…

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LIL 2013: CBS’ Dan Mason – Radio Is Both Megaphone and Digital Influencer

  • March 20, 2013
  • Jed Williams

Today at BIA/Kelsey's Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio's sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem. CBS has moved aggressively into…

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WTOP (FM) Takes Over the Top Billing Station

  • March 28, 2011
  • Mark Fratrik

According to the most recent estimates, WTOP (FM), the all news station in Washington, D.C., was the highest billing station in 2010. BIA/Kelsey estimates the station billed more than $57 million, providing news and information to its local market in…

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Social Local Media: Industry Flash … Social ‘by the Numbers’

  • February 16, 2011
  • Jed Williams

As Social Local Media -- BIA/Kelsey's newest advisory service -- marches toward its Feb. 23 launch and Feb. 24 free webinar, we're using social media channels to present data to our audience and learn more about your challenges, successes and…

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Launching Our New Advisory Service for Local Broadcasting

  • March 9, 2010
  • Rick Ducey

Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…

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