Tag: political
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Can Political Buffer Local TV Advertising from Significant Declines in Other Vertical Categories?
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV will generate an additional $10.44 billion from retransmission consent agreements…
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Political Driving $6.58 Billion in Local Advertising Dollars in 2020
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad dollars in local with TV OTA (i.e., over-the-air TV) $3.07 billion in forecast spending. Nearly…
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Political Will Dominate TV Ads in Maine and Nevada in 2020
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to local over-the-air TV stations for 2020. Some markets will see more than half of TV…
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TV Will Top $3 Billion in Local Political Ad Spend in 2020
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political spend in 2020. This represents a potential 16.5% of total local OTA TV…