Tag: political
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Mid-Term Elections Political Spend Provides Boost to Georgia and a Few Other States
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year, with only U.S. House and local election campaigns. Nearby Maryland, on…
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TV OTA and Digital Top Two Political Ad Platforms: Spend Intel from BIA and AdImpact
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is still significant headroom for growth in the final…
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Can Political Buffer Local TV Advertising from Significant Declines in Other Vertical Categories?
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV will generate an additional $10.44 billion from retransmission consent agreements…
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Political Driving $6.58 Billion in Local Advertising Dollars in 2020
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad dollars in local with TV OTA (i.e., over-the-air TV) $3.07 billion in forecast spending. Nearly…
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Political Will Dominate TV Ads in Maine and Nevada in 2020
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to local over-the-air TV stations for 2020. Some markets will see more than half of TV…
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TV Will Top $3 Billion in Local Political Ad Spend in 2020
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political spend in 2020. This represents a potential 16.5% of total local OTA TV…
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Local Advertising Experiencing Largest Annual Increase in Five Years – 5.2% in 2018
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up from $143.9 billion this year, representing a growth rate of 5.2 percent. “The strong…