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ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scalable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local…

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Marketplaces 2010: Content Creators See Enhanced Ad Value

Content creators that seek to optimize millions of pieces of content for contextual vertical advertising were on full display at Marketplaces 2010 today in San Diego. Luke Beatty, founder and president of Associated Content, noted that his company was “the…

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