Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…
At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn't just about advertising and marketing... it's also software that helps local businesses operate. That can include payment processing, inventory, ecommerce and of course appointment scheduling. We…
Local isn't just advertising: it continues to expand into a suite of marketing and operational services. It's not just about helping local businesses acquire new customers; it's helping them keep customers. This is concept we've examined for a few years, recently…
Scheduling software programs for SMBs have had their ups and downs since they were initially introduced in the 2008-2009 timeframe. But the emergence of cloud platforms and the use of scheduling as an anchor for loyalty and leads programs suggests…
After giving the afternoon keynote at BIA/Kelsey NOW, MyTime CEO Ethan Anderson answered questions for our cameras about the changing nature of work and customer relationships (full video embedded below). "Consumers have the new expectation that when they want something,…
Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that "drive more value to merchants," said CEO Josh McCarter, in a discussion with…
Today at BIA/Kelsey's SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist -- particularly fitting (excuse the pun) for service SMBs out in the…
Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule. Key companies in the space include Full Slate (recently acquired by Intuit,)…
Online scheduling appears to be one of the break-out features in the marketplaces space this year. Nineteen percent of respondents to BIA/Kelsey’s most recent User View say they made a non-restaurant online appointment in the past six months. Major appointment…
