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Comcast Poised to Acquire Time Warner Cable

  Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…

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Importance of National Advertisers in Local Media Markets

In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…

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ILM East: Local Political Advertising 2012

Eight billion dollars. That's the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater…

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