Economic Pulse: BIA’s Monthly Quick Take for April 2024 Author: Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services April is one of my favorite months. As we emerge from the cold of Winter, I find an extra spring in…
Did you know BIA has a podcast where we share our current analysis on major topics including Over-the-Top (OTT), digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and much more? See below for links to recent podcasts…
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services.…
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA's VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and…
NAB Show New York brings together three top CFOs from local TV on a main stage panel to share their insights and learnings from a unique year (we hope). The BIA-moderated session, Local TV Industry CFOs Update meets on Thursday,…
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations' Shawn Makhijani, head of strategy and business development for…
Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France's TV5Monde had all 12 of…
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It's "game on" for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As…
John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…
The National Association of Broadcasters is placing bets on the broadcasting industry's future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and broadcasters, as well as its…