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BIA's Economic Pulse April 2024

Economic Pulse – April 2024

Economic Pulse: BIA’s Monthly Quick Take for April 2024 Author: Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services April is one of my favorite months. As we emerge from the cold of Winter, I find an extra spring in…

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BIA/Kelsey NEXT Welcomes NAB PILOT

John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…

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Who Will Answer the Call to Innovate in Broadcasting?

The National Association of Broadcasters is placing bets on the broadcasting industry's future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and broadcasters, as well as its…

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