Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on…
Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…
