BIA/Kelsey – Local Media Watch

Tag: movoxx

  • More Mobile Local Targeting From MoVoxx

    The dial has been turned up lately on mobile location targeting  — within social media, local search, and advertising contexts.  The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks‘ PlaceWhere platform. From the release: MoVoxx’s GeoSense™ mobile ad platform ingests location data from Useful Networks’ PlaceWhere™…

  • Bringing More Local to Mobile Ads: A Conversation With MoVoxx

    Most of the money spent on mobile ads is from brand advertisers and agencies. And the targeting methods they use, via ad networks, are mostly borrowed from the online tactics they know best. This involves branding and some direct response, but the targeting is woefully behind what mobile devices are capable of (see past commentary/rant…