Tag: location data
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Precision Matters More for Marketers
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Please contact Rick…
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The Crossroads of Location Data and Privacy
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Please contact Rick…
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Making Location Intelligence Actionable for Partners, Brands & Agencies
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021. This amounts to 45 percent of total mobile ad spending by 2021. BIA/Kelsey and GroundTruth have…
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Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition
Reveal Mobile’s founder/CEO Brian Handly will keynote BIA/Kelsey’s LOCAL IMPACT Atlanta on October 12th to share insights and data about how mobile location data holds great promise for advertising performance. Handly will provide his perspective on the location data industry by focusing on three real-world examples of location-based campaigns at the local level. This informative…