Tag: location based
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The Crossroads of Location Data and Privacy
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Please contact Rick…
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The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect…
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Mobile is the Fastest Growing Advertising Channel
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile’s better ad reach, as well as customer and location-based targeting capabilities. Mobile should be sold as part of the digital…
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Mobile Key for Small Businesses in 2017
Mobile usage by consumers has a direct impact on small businesses’ decisions to use mobile advertising channels — specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile advertising over other media — including social. While social continues to be a big part of small businesses’ marketing…
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Making Location Intelligence Actionable for Partners, Brands & Agencies
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021. This amounts to 45 percent of total mobile ad spending by 2021. BIA/Kelsey and GroundTruth have…