At BIA/Kelsey's recent Engage conference, Gatehouse Media's Peter Newton shared a detailed look at how Gatehouse's digital agency wing Propel Marketing is expanding its scope and relevance for its SMB customers. Today, Propel is moving well beyond media into events, finance and…
The Local Media Association just released a new study that summarizes some of the current thinking and analytics around co-op. "Co-Op: Are You Leaving Money on the Table?" reports that, "digital co-op is now offered by 69 percent of manufacturers .…
BIA/Kelsey is partnering again with the Local Media Association to produce this year's LMA Native Advertising Interactive Summit next July 15-16 in Washington, DC where we'll share our latest native ad forecast, insights about marketplace dynamics and trend lines of…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
During the first half of Local Media Association's Native Advertising Summit the obvious and frequently asked question of how exactly to define native advertising was the first topic to be addressed. Native advertising sets itself apart from other types of…
When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy. You can’t help but notice the great perks, such as free dry cleaning and…
No one media organization has completely solved the challenge of traditional to digital sales transformation -- but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local…