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SMB Data Point of the Week: The Biggest SMBs Want SEM/SEO

There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000…

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Strategies for Selling to Co-Op Advertisers

Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015).  Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this…

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