At next month's BIA/Kelsey LOCAL IMPACT: New York event we'll be featuring a "share of wallet" session led by BIA/Kelsey's Mark Fratrik joined by TVB's Steve Sturm and comScore's Steve Walsh to dissect our recently released ad forecast. We'll highlight the $13.7 billion…
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California's 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile revenue grows. Local…
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality,…
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for entertainment and information and targeted…
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I've been tackling over the past few months. Among the $72 billion projected for U.S. mobile…
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a…
