The pandemic hit Legal Services' local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services…
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID - A Look at Legal Services Local Ad Spending, BIA's Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services…
In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical. For 2021, BIA estimates that total local ad spending for Legal…
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA's forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to…
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local…
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with disruptors from technology to customer…
