lead tracking – BIA/Kelsey – Local Media Watch

SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

June 4, 2018
Rick Ducey

Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to benefit from data-driven media campaigns,…

Upcoming Webinar: Bridging the Paid Search Gap

March 31, 2014

Are you making marketing decisions based solely on clicks and web conversions? Marketers who aren't including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example,…

Stay Connected

Sign up and receive our daily newsletter - Local Media Watch - full of analyst insights and analysis on local advertising and marketing.

var localizedErrMap = {}; localizedErrMap['required'] = 'This field is required.'; localizedErrMap['ca'] = 'An unexpected error occurred while attempting to send email.'; localizedErrMap['email'] = 'Please enter your email address in name@email.com format.'; localizedErrMap['birthday'] = 'Please enter birthday in MM/DD format.'; localizedErrMap['anniversary'] = 'Please enter anniversary in MM/DD/YYYY format.'; localizedErrMap['custom_date'] = 'Please enter this date in MM/DD/YYYY format.'; localizedErrMap['list'] = 'Please select at least one email list.'; localizedErrMap['generic'] = 'This field is invalid.'; localizedErrMap['shared'] = 'Sorry, we could not complete your sign-up. Please contact us to resolve this.'; localizedErrMap['state_mismatch'] = 'Mismatched State/Province and Country.'; localizedErrMap['state_province'] = 'Select a state/province'; localizedErrMap['selectcountry'] = 'Select a country'; var postURL = 'https://visitor2.constantcontact.com/api/signup';