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SMB Data Point of the Week: Ad Spending Drops

Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…

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The Who and Why of DIY

After putting the final touches on the Do-It-Yourself (DIY) report from our latest Local Commerce Monitor™ survey of SMBs, I sat down* to write this blog post. This report is a view of SMBs that told us they prefer a…

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Franchises as a Vanguard of the SMB World

Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to "live large" -- they do things in a big way, starting with ad spending. At an average…

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