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SMB Data Point of the Week: Ad Spending Drops

Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…

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The Who and Why of DIY

After putting the final touches on the Do-It-Yourself (DIY) report from our latest Local Commerce Monitor™ survey of SMBs, I sat down* to write this blog post. This report is a view of SMBs that told us they prefer a…

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Franchises as a Vanguard of the SMB World

Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to "live large" -- they do things in a big way, starting with ad spending. At an average…

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When SMBs Start to Blossom

As a group, SMBs with 2-9 employees have a distinctive profile that in many respects lies between the profiles of VSBs (Very Small Businesses - those with only one employee) and medium-size and larger-size SMBs. In some ways, SMBs in…

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A Double First for Social Media

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just "in from the field" a few weeks ago. The data we…

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