Three trends are changing the way brands find and engage with customer at the local level --the shift to mobile, the emerge of programmatic buying and the increasing ability to measure performance in real time. These trends, and how marketers…
Three trends are changing the way brands find and engage with customer at the local level --the shift to mobile, the emerge of programmatic buying and the increasing ability to measure performance in real time. These trends, and how marketers…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
It's here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas. The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships…
Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division of Kenshoo, the worldwide enterprise online "demand generation" firm…