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John McIntyre

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Dispatch From The Ad:tech Trenches: Defining ‘Programmatic’

Dispatch from the ad:tech Trenches: Defining ‘Programmatic’

  • May 20, 2015
  • Steve Marshall

What is "programmatic" advertising? It depends on whom you ask. In an interview with BIA/Kelsey Managing Director Rick Ducey, John McIntyre, Founder & CEO, Sightly said: "Programmatic buying, in its most simple form, is the automated real-time bidding and purchasing…

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