80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…
The last act at ILM West was a panel on the future of "SoLoMo" (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four: -David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via…
Retail inventory has been revving up as a new, highly mobile-oriented tool for retailers to highlight stock on hand and steer consumers to store locations. It is an important lead-generating feature on new shopping portals, such as FindnSave. Research by…