Local Ads Preferred Among Mobile Audiences

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…

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ILM West: The Future of SoLoMo

The last act at ILM West was a panel on the future of "SoLoMo" (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four: -David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via…

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Post ILM:10: News and Notes Aplenty

During the 72-hour whirlwind that was ILM:10, several other announcements also came down the pike. Among them: - Group buying giant Groupon continues its flurry of partnerships. The Chicago-based deal a day inked separate deals with the Chicago Tribune Media Group and…

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