Jeff Standridge – BIA/Kelsey – Local Media Watch

Acxiom Launches Self Serve SMB Marketing Effort

September 4, 2014

Consumer data giant Acxiom is moving downstream with a self-serve leads products tailored to SMBs. The new SMB product, “MyAcxiomPartner,” allows SMBs to develop customer lists on a hyperlocal basis, using either addresses or polygon mapping. The effort is part…

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