ITA – BIA/Kelsey – Local Media Watch

Google’s Purchase of ITA: New Focus on Vertical Metasearch?

July 2, 2010

Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its…

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