One of the big themes in local this year is the increased amount of localization in national ad campaigns. We saw it with U-Haul and Progressive Insurance a couple of weeks ago on our podium at ILM East in Boston.…
The debate about the future of journalism reached the height of silliness last year when journalist turned banker Steven Rattner suggested that The New York Times be subsidized by the government like the BBC. But the economics of journalism has…
Digital media is more cannibalistic than complementary and is seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell Inc. The survey…