Podcast's growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019 growing to $1B by 2021. BIA's updated U.S. Local Advertising…
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile among men…
BIA/Kelsey pegs localized advertising at $139.4 billion this year, with digital media accounting for about 26 percent of that total. To help advertisers tackle this market, the Interactive Advertising Bureau (IAB) has released its signature media buying guide, this time specifically…
The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer's Guide developed by IAB's Digital…
The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer's Guide developed by IAB's Digital…
Native advertising -- the insertion of contextually relevant advertising amidst other content -- is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales. During…
. Digital change comes as much from inside the marketing organization as from end users, noted two leading CMOs, who were interviewed at the IAB's Annual Leadership Meeting today in Palm Desert. The CMOs were Wells Fargo's Jamie Moldafsky and…
. Digital change comes as much from inside the marketing organization as from end users, noted two leading CMOs, who were interviewed at the IAB's Annual Leadership Meeting today in Palm Desert. The CMOs were Wells Fargo's Jamie Moldafsky and…
Clear Channel Entertainment CEO Bob Pittman, speaking today at IAB's Annual Leadership Meeting in Palm Desert, said that radio has been able to leverage its undiminished strength with digital providing a new channel and new listeners for the medium. Pittman,…
Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the…
The default strategy for many start-ups is to plan to be acquired by Google or Microsoft. But the M&A scene is much more complex than that. Jordan, Edmiston Group Co-President Tolman Geffs, speaking today at IAB's Annual Leadership Meeting in…
Huffington Post CEO Eric Hippeau defended the role of the site in journalism and said it is helping to herald in “a golden age of journalism” that has more content and audience participation than ever before. Speaking at IAB’s Annual…
The Interactive Advertising Bureau, celebrating its 15th anniversary, is holding its annual leadership meeting at La Costa in Carlsbad, California. The sold-out meeting, dubbed "Ecosystem 2.0," has attracted 650 attendees, up 30 percent from last year: a further omen of…
