Tag: hotels
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Entertainment Businesses Increasing Local Ad Spend
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending often follows consumer spend and the entertainment vertical (i.e., theaters, race tracks, sports events, movie…
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SMB Data Point of the Week: For Digital look to Entertainment SMBs
SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to digital in the last 12 months, and that percentage is projected to rise to 42.9%…