When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers and HVAC, and home…
As we enter what we're calling phase II of local the on-demand economy (LODE), the environment will be defined by vertical expansion, M&A activity, and a fair share of flameouts. We're already seeing the latter, with companies like HomeJoy and GoodEggs.…
Any company that sells to small businesses knows that demographics can be a stronger indicator of preference than vertical category. We recently met with the leadership team at Home Advisor to ask about the trends they are adapting to in the SMB…
ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a…
