Happyhours.com – BIA/Kelsey – Local Media Watch

Cool Twitter Event: WineTwit’s ‘Virtual Tasting’

July 27, 2011

Businesses do really well online when they create “events” -- as local promotion companies ranging from Zvents to Active.com have discovered. Home Depot has classes. Those are events. Brew pubs have free samples. Those are events, too. And so are…

BIA/Kelsey’s Parade of Verticals: ‘WineTwits’

December 16, 2009

Verticals that can engage certain demographics on a socio/geo basis and drive loyalty and conversion are the basis of our Marketplaces research program. A new one that has caught our eye is WineTwits from HappyHours.com founder Steve Gilberg. Three years…

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