BIA/Kelsey announced the winners of the 2015 GOLOCAL Awards on Friday morning, the closing day of BIA/Kelsey NATIONAL. The awards recognize successful local marketing initiatives deployed by national brands. Sightly, PowerChord and G/O Digital captured the wins with their respective projects:
- “Lead Generation & Social Audience Engagement” [.mov] — G/O Digital
- “PowerChord STIHL Southeast First Watch YouTube” — PowerChord on behalf of STIHL
- “Local Video Ad Campaigns Deliver Results for Wendy’s” — Sightly
“Congratulations to our GOLOCAL winners, who have demonstrated strategic, innovative and results-driven approaches to national-local marketing,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “The campaigns showcase how to make national spending on local marketing efficient and targeted. We learned so much from all the companies who entered and shared their case studies. We also thank our esteemed panel of judges for their time and expertise.”
The criteria judges applied in making the selections were the ability to make national spending on local more efficient and targeted, campaigns that drove national-local messages with innovative technologies and services, and projects that delivered national-local sales success for the client.
G/O Digital Lead Generation and Social Audience Engagement. Welding and HVAC repair students were recruited for StrataTech, a trade learning company in G/O Digital’s campaign. “The key goal in social is making the connection,” said Marty McDonald, director of strategic accounts at G/O, a Gannett Company. “We immersed ourselves in their business and understanding what that student looks like at each stage of the process.”