Geomentum – BIA/Kelsey – Local Media Watch

National Advertisers Seeking ‘Hyper-Relevancy’ From Local

November 15, 2010

One of the big hopes for local this year is ... national. As local targeting tools get more granular, there has been an upsurge in national/local advertisers, especially as they focus on touching consumers on the local purchase level. Gannett…

Geomentum: Rethinking Ad Agencies and ‘Local’

August 23, 2010

Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geotarget banners, local…

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