The times are a changin' when it comes to SMB customer acquisition. Non-traditional options -- including the use of social media, mobile targeting and promotional calls to action -- provide opportunities for SMBs looking to take advantage of shifts in…
Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV and newspaper brands owned by Gannett, Belo, Raycom, Meredith…
Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don't have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media…
We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other…