Emily Lowrey – BIA/Kelsey – Local Media Watch

ShopBatavia, ShopBirmingham Add Shopping to the Hyperlocal Mix

December 5, 2011

One of our big complaints against hyperlocal sites is they haven’t really invested in the commercial lifeblood of their community. They’re more like the (almost totally irrelevant) equivalent of a public access cable TV channel. That’s why we like the…

Buffalo.com Redo Aims Young, Adds ShopBuffalo

April 18, 2011

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a…

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