Emarketer – BIA/Kelsey – Local Media Watch

Mobile Video Popular in Brand Building

September 15, 2016
Suzanne Ackley

According to a study from Teads and eMarketer more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top disadvantages…

Mobile Coupons High Priority For Brands/Consumers But Not Small Businesses

September 8, 2016
CMatthiessen

Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer. eMarketer reports that by the end of 2016 104 million adults in the U.S. will be…

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