Microsoft recently announced three new tools they are rolling out to Office 365 Premium small business subscribers and to everyone by end of the year. Currently Microsoft offers 365 small biz subscribers a booking tool and customer management tools that keep…
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local Commerce Monitor™ survey of small businesses, email marketing is one of…
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital Marketing/SMB Benchmarks 2016 look deeper into the what and…
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey -- a Facebook page is the most used. As shown in the chart below,…
Only 45% of SMBs track analytics and the others give the reason that they don't have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say…
So what products and services are small and medium businesses most interested in adding to their marketing activities for 2016? In our current Local Commerce Monitor survey of SMBs (Q3/2015), we asked SMBs about their future marketing and advertising plans in the coming year.…
Small businesses prefer DIY services for advertising and marketing, in part because it helps them to streamline their work. Not surprisingly, according to findings in BIA/Kelsey's Local Commerce Monitor, survey of small businesses, email marketing automated system is at the top…
If you follow BIA/Kelsey's Local Commerce Monitor, you know that email consistently ranks high for SMB marketing. This spans across business verticals, size, and other firmographics. But there's still a gap: most SMBs' email marketing tactics are fairly basic. They…