BIA/Kelsey – Local Media Watch

Tag: EADP

  • Following Name Changes Trend, the EADP Adds a Letter

    Last week BIA/Kelsey attended the EASDP congress in Brussels, a two-day event focused on the emerging social local mobile ecosystem, and how directory publishers might fit into this new landscape. The association, which represents both B2B and B2C publishers in Europe, recently re-branded itself by adding an S (for “Search”) to its name. BIA/Kelsey is excited…