Small Businesses DIY Vs. Agencies

Small Businesses DIY vs. Agencies

Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a "Do It Myself" (DIY) model for digital…

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Local Digital Agencies: What Makes Them Tick? (video)

Local Digital Agencies: What Makes Them Tick? (video)

Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product and vertical-focused shops. This…

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