Tag: Demandforce
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At Leading in Local: SMB Success is All About Back Office Insights
Among the varying definitions of “Local” Demandforce CMO Patrick Barry boils it down to its root-level: SMBs. Though we’re seeing lots of activity in location based ad targeting, and brand advertisers localizing campaigns, it’s all about the SMB for Demandforce. Going further down this road during his address today at BIA/Kelsey’s Leading in Local conference,…
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Reading List: Recent Blog Coverage of LIL: ILM Speakers
At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local’s top players. Want some homework? We’ve pulled recent coverage of some of our speakers from our Local Media Watch blog. There’s plenty of great reading here, and you’ll experience — first hand — how fast things have…
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Just Announced: Initial Speaker List for Interactive Local Media (Dec. 10-12 in San Francisco)
Leading in Local: Interactive Local Media, BIA/Kelsey’s flagship show, is now set for San Francisco Dec. 10-12 and we couldn’t be more excited. This year’s edition hosts a totally fresh, new slate of industry leaders. The show opens with BIA/Kelsey research and the dynamic duo of Joanne Bradford and Kara Swisher. Bradford, of course, has…