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Tune into Manta’s Audience Extension Strategy

Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about "audience extension" strategies. Audience extension is a data-driven targeting technique that enables a publisher to extend the reach and…

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At Leading in Local: ‘Big Data and SMB Sophistication’

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…

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At Leading in Local: 'Big Data and SMB Sophistication'

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…

Read more
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