BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024 Author: Suzanne Ackley, Senior Research Analyst Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political…
Economic Pulse: BIA’s Monthly Quick Take for March 2024 Author: Nicole Ovadia, VP, Forecasting BIA Hello Readers! Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments…
Local CTV and FAST Services Sales 2024 Outlook: Podcast with Premion's John Vilade Author: Rick Ducey, Managing Director, BIA Advisory Services The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of…
New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12 Billion Market Author: Mark Dugan, Director - Data Insights & Client Relations In today's increasingly digital world, healthcare advertising is ripe for innovation and growth. A…
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let's take a look at a…
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local…
Across all the areas we cover in local media, it's interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)…
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced Advertising Strategies at…
Prasad Joglekar We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom),…
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month's earnings call, Meta announced that due to…
Local OTT/CTV is a top growth performer in local media. BIA forecasts spending will reach at least $2 billion in 2022. To dig into the drivers behind this growth, BIA organized a panel at TV 2022's virtual conference this week…
In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair's CompulseOTT, an aggregated data-driven platform with a…
BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends to forecast 2021-2022 ad spending in the report, A Marketer's Guide: The New Rules Ahead for…
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations' Shawn Makhijani, head of strategy and business development for…