call measurement – BIA/Kelsey

New Telmetrics CEO Looking Beyond Feature Wars

February 6, 2016
BIA Advisory Group

Telmetrics new President and CEO Andrew Osmak wants to avoid engaging in the "feature wars" he sees taking place among the many competitors in the call measurement space. Osmak, who took over in January, would rather use Telmetrics' assets to drive measurement solutions once reserved…

Call Mining Adds Color to Call Tracking

October 18, 2010
BIA Advisory Group

Tomorrow I will participate in a webinar sponsored by Search Marketing Now on the topic of "call mining" along with John Busby, VP of advertising platforms at Marchex Call Analytics. The whole idea is to take the content of calls…

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