Tag: Bolo 2010
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Bolo 2010: DoubleDutch Expounds on the Expanding Check-In Ecosystem
The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as Foursquare and GoWalla, and the whole check-in and location-based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and…
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Bolo 2010: Forrester Sees Agencies Affected by ‘Splinternet’
People question the future of ad agencies, given the evolution away from “Mad Men” big ideas to a multi-device, multi-access-type environment where they need more technology and idea implementation. At Bolo 2010 in Scottsdale today, Forrester analyst Shar VanBoskirk called the environment the “Splinternet” (I like that). VanBoskirk noted that we’ve moved away from single…