Tag: BIA/Kelsey SMB

  • Looking Ahead to SMB: Perry Evans on the “Re-invention of Channel” (video)

    Looking Ahead to SMB: Perry Evans on the “Re-invention of Channel” (video)

    One of the great challenges in selling digital services to SMBs is that relatively few SMBs go shopping for these products. These products need to be sold by outbound sales channels. Making these channels more efficient is a big opportunity in the SMB space, and it will be a key theme underlying BIA/Kelsey’s upcoming SMB…

  • Looking Ahead to SMB: One Business Owner’s Perspective (video)

    Looking Ahead to SMB: One Business Owner’s Perspective (video)

      It’s always useful to ask actual small-business owners what they really need to run their businesses, what their objections are to the various digital marketing solutions being pitched to them and what messages resonate with them. We did just that during a recent visit to Denver. Ann Crays, owner of Archadeck of Front Range,…

  • Looking Ahead to SMB: HomeAdvisor Talks ‘Disruption’ (video)

    Looking Ahead to SMB: HomeAdvisor Talks ‘Disruption’ (video)

    Building a business that involves acquiring thousands of small merchants as customers and then driving mass quantities of quality leads to those merchants is one of the toughest challenges in the local space. HomeAdvisor is one of a relatively few companies out there that has pulled this off. This makes the HomeAdvisor leadership team of CEO Chris Terrill and President Craig Smith an obvious…

  • Looking Ahead to SMB: Beyond Advertising

    Looking Ahead to SMB: Beyond Advertising

    The energy in the SMB space is moving away from the narrow notion of selling advertising products for lead generation to provisioning a much wider range of marketing services. These solutions are focused not just on acquiring customers, but also managing customer relationships and handling business operations. We see evidence of this in the expanding product…