In the multi-screen world we live in, how do you drive and attribute local business leads effectively? This was the topic of a session at BIA/Kelsey ENGAGE, focused on the B2B lead generation process. Representing steps of this process -- from…
Manta and BIA/Kelsey will join forces on a webinar next week (June 29 from 2 pm - 3 pm Eastern Time) that looks at the vexing problem of acquiring very small businesses at a customer acquisition cost that doesn't break…
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft's Office and Office 365) and professional networks that connect…
The deals space is largely oriented toward consumers, but is there a role for B2B? That’s the question that entrepreneur John Amato has asked himself. B2B deals have typically been limited to coupons and auctions (i.e., Overstock.com). The founder of…
