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Automotive Advertising to Reach $15.8 Billion in 2020

Automotive advertising is increasing in 2020. In its latest vertical industry report, "Automotive Industry: Insights Into Local Advertising 2020," BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…

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JD Power Auto Roundtable: Digital Auto Ecosystem Shifts

With the majority of U.S. auto buyers now using online and mobile in their research, the auto sites are clarifying their individual roles in the auto ecosystem - and making adjustments where necessary. This week, a panel of car site…

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