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Automotive Advertising To Reach $15.8 Billion In 2020

Automotive Advertising to Reach $15.8 Billion in 2020

  • November 20, 2019
  • Suzanne Ackley

Automotive advertising is increasing in 2020. In its latest vertical industry report, "Automotive Industry: Insights Into Local Advertising 2020," BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…

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Auto Dealers, Local Dealer Associations, And Manufacturers Projected To Spend $11.3 Billion On Local Advertising In 2019

Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019

  • March 6, 2019
  • CMatthiessen

BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers the largest…

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Los Angeles Automobile Dealers And Manufacturers Single Biggest Ad Spenders

Los Angeles Automobile Dealers and Manufacturers Single Biggest Ad Spenders

  • June 14, 2018
  • Suzanne Ackley

Los Angeles may be the second largest market in terms of population, but BIA's advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That's almost half of the $18.8 Billion…

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The Zero Dollar Car:  The Road To Monetizing Big Data

The Zero Dollar Car: The Road to Monetizing Big Data

  • October 15, 2017
  • Rick Ducey

"I'm a software guy, not a car guy," proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020…

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Almost 1/3 Of Automotive Ad Spending Going To TV In 2017

Almost 1/3 of Automotive Ad Spending Going to TV in 2017

  • September 13, 2017
  • Suzanne Ackley

According to BIA/Kelsey's newly released report "Insights into Local Advertising — Automotive Vertical" businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and…

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Automotive Will Spend $16.3 Billion On Local Advertising In 2017

Automotive Will Spend $16.3 Billion on Local Advertising in 2017

  • September 6, 2017
  • Suzanne Ackley

BIA/Kelsey's newest report "Insights into Local Advertising -- Automotive Vertical" examines local media spending trends and consumer media usage habits in the automotive category. "Technology and consumers shifting shopping behaviors have had a large impact on the auto industry, even for repair…

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Retail, General Services And Automotive Businesses Are Top Spenders In California

Retail, General Services and Automotive Businesses are Top Spenders in California

  • May 10, 2017
  • Suzanne Ackley

Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of…

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Digital Car Shoppers Engage With Traditional Local Media

Digital Car Shoppers Engage with Traditional Local Media

  • April 28, 2016
  • CMatthiessen

Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers' decisions like shopping for a…

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Big-Ticket Local Conversions: It’s All About Calls (webinar Replay)

Big-Ticket Local Conversions: It’s all About Calls (webinar replay)

  • July 29, 2015
  • Mike Boland

In ongoing coverage of call monetization, one thing we've examined is the ability to influence large considered purchases. Humans' biologically predisposed need to talk to each other isn't going away... even in a digital era. That's especially true for big-ticket items. One pricey vertical…

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Reminder: Free Webcast Today — Driving Auto Sales With Voice

Reminder: Free Webcast Today — Driving Auto Sales with Voice

  • July 23, 2015
  • Mike Boland

In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away even in a digital era. That's especially true for big…

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Driving Big Ticket Local Sales By Phone: Auto Edition

Driving Big Ticket Local Sales By Phone: Auto Edition

  • July 14, 2015
  • Mike Boland

In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away even in a digital era. That's especially true for big…

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Digital First ‘Complements’ Cars.com With Tracking, Other Services

  • January 13, 2014
  • Peter Krasilovsky

What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when…

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Craig’s List Adds More Premium Fees; $5 for Auto Dealer Ads

  • November 25, 2013
  • Peter Krasilovsky

Craig's List is going to begin charging used car dealers $5 for 30 day placements, beginning December 3. The new fee is the latest stage in the slow evolution of Craig's List to a partially premium site that still offers…

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Facebook/Google Vertical Wars: Facebook Recruits a Google Auto Exec

  • November 19, 2013
  • Peter Krasilovsky

Facebook isn't obvious as a major competitor for auto advertising. But Google certainly watches Facebook's every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media. Is it…

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JD Power Auto Roundtable: Digital Auto Ecosystem Shifts

  • October 18, 2013
  • Peter Krasilovsky

With the majority of U.S. auto buyers now using online and mobile in their research, the auto sites are clarifying their individual roles in the auto ecosystem - and making adjustments where necessary. This week, a panel of car site…

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Radio Advertising Revenue Quite Diverse, According to Media Ad View Plus

  • August 26, 2013
  • Suzanne Ackley

According to BIA/Kelsey's Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television. Unlike other media, radio advertising…

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Newspaper Was the Second Highest Grossing Advertising Medium in 2012

  • August 21, 2013
  • Suzanne Ackley

Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey's Media Ad View Plus. In a…

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Media Ad View Plus Shows that Television Dominates the Automotive Advertising Vertical

  • August 7, 2013
  • Suzanne Ackley

In 2012, television dominated both the Automotive advertising and Government/Political/Religion ("GPR") verticals, according to BIA/Kelsey's Media Ad View Plus. More on the GPR vertical later. Television's $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012.…

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Popular Posts
  • Automotive Advertising to Reach $15.8 Billion in 2020
  • BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT
  • Financial Businesses To Spend $18.2 Billion on Local Ads in 2020
  • Okay Boomer, Time to Change Ownership Regs and Business Models.
  • Addressable TV Status and What’s Coming Next. BIA Webinar Dec 9th.
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