A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising…
Inventory is finally getting back to normal, and dealerships finally have cars to sell. Does that mean automotive ad spending is bouncing back? Not so fast. Now that the supply problem is abating, demand is becoming a problem for very…
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our analysts expect a slight decline of in local advertising in…
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics' Roger Lanctot is director of automotive connected mobility, and a self-described, "not a car guy." However, Lanctot is the go-to guy when you want to understand what is going on in…
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the…
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,…
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve through…
BIA's 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it's own…
Automotive advertising is increasing in 2020. In its latest vertical industry report, "Automotive Industry: Insights Into Local Advertising 2020," BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers the largest…
Los Angeles may be the second largest market in terms of population, but BIA's advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That's almost half of the $18.8 Billion…
"I'm a software guy, not a car guy," proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020…
According to BIA/Kelsey's newly released report "Insights into Local Advertising — Automotive Vertical" businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and…
BIA/Kelsey's newest report "Insights into Local Advertising -- Automotive Vertical" examines local media spending trends and consumer media usage habits in the automotive category. "Technology and consumers shifting shopping behaviors have had a large impact on the auto industry, even for repair…
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of…
Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers' decisions like shopping for a…
In ongoing coverage of call monetization, one thing we've examined is the ability to influence large considered purchases. Humans' biologically predisposed need to talk to each other isn't going away... even in a digital era. That's especially true for big-ticket items. One pricey vertical…
In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away even in a digital era. That's especially true for big…
In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away even in a digital era. That's especially true for big…
What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when…