Arizona Central – BIA/Kelsey – Local Media Watch

Gannett’s ‘Deal Chicken’ Goes It Alone in Arizona

September 8, 2010

The deal-a-day model thrives on the power of its e-mail list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to…

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