Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not…
Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing.…
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a "Do It Myself" (DIY) model for digital…
In the second year of examining franchises in BIA/Kelsey's Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and marketing. See the infographic below for the highlights. The report…