Big Data, Meet Local
Local advertising continues to get smarter as data sets are unlocked to provide more context around places and their interconnectedness. This goes into hyperdrive as smartphone penetration turns the corner…
Local advertising continues to get smarter as data sets are unlocked to provide more context around places and their interconnectedness. This goes into hyperdrive as smartphone penetration turns the corner…
Last week, xAd and Telmetrics released new data from a report administered by Nielsen that measures mobile local user behavior. Earlier today, we had the chance to catch up with…
Mobile local ad network Verve Wireless just launched a new program that lets its local publisher partners (i.e. newspaper apps) extend their reach through a broader network of national publishers.…
Today at IAB's Mobile Marketplace Conference in NYC, I had the chance to catch up with YP's David Kurtz about a new ad unit the company announced. Kurtz has been…
Mobile ads are taking off but mobile specific technology, such as LAT/Long and GPS, sometimes gets messed up when the data are transferred from publishers, said panelists participating at MLM…
Following last week's post detailing our webcast, we held it yesterday with lots of discussion around the trends driving mobile innovation and investment. This comes in the midst of preparation,…
We've been working around the clock to get the speaker roster pinned down for our MLM San Francisco show coming up on June 27. It's starting to really materialize with…
In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the "money slide" (literally) of the forecast is a…
Dex One Chief Strategy Officer David Sharman shared with us today some of the key challenges the longtime traditional directory publisher is facing as it evolves its business into the…
There's a growing crop of mobile ad networks specializing in local ad inventory and location-based ad placements. This is a subcategory of larger, more broadly defined ad networks like AdMob…